VISUAL PRESENTATION

EDITORIAL PROJECT

IMPERFECT/TIMELESS

20.7.2024 PHOTOSHOOT

Group of models in colorful designer outfits standing on a desert road with mountains in the background.

IMPERFECT/TIMELESS

The Imperfect/Timeless project is designed to highlight timelessness and diversity in the fashion world, while also emphasizing imperfections in various forms, such as locations or features. The aim is to showcase that perfection is subjective and there is always room for improvement in the world.

The project is scheduled to conduct photoshoots during July, with the material being released in August or September. The style of the shoots will be commercial and editorial, aiming to enhance the portfolio's value with an elegant and timeless look, inspired by brands like Bottega Veneta and Louis Vuitton. The project will also include the filming of short video clips.

Participants in the project include:

  • Stylist

  • Stylist assistants

  • 3 Models

  • Photographer & Director

  • Makeup Artist

  • 3-5 Assistants

  • Hair Stylist

MOOD BOARD
& LOCATION (1)

Collage of three outdoor images featuring a construction site with gravel mounds, a sparse landscape, an empty paved area, and a rusty metal structure with streetlights in a sunset setting.

MOOD BOARD
& LOCATION (2)

Collage of three images: a ferry interior with bench seating and windows overlooking water; a fashion model in an oversized green jacket and leggings in a room with wood walls and a caption "It's my therapy;" and a Saint Laurent advertisement featuring a model leaning against a counter.
People disembarking a ferry named Sveaborg under a blue sky. Interior of the ferry featuring seating with red upholstery and tables.

COLOR GRADING & STYLE

Fashion models in high-end outfits; a Saint Laurent advertisement featuring a person in a sophisticated setting; close-up portrait of a person; models in designer dresses outdoors.

KATALAYI.JPG

SHORT PORTFOLIO